Splash customers take note: If your performance review is coming up, you were very productive this year. From creating over 300,000 events — on-brand, conversion-ready ones — to checking in more than 2.4 million guests, you took the event bull by its event horns, and your guests noticed.
Here’s what you got up to in 2019, you rockstar.
You opened Splash, selected a theme, and BOOM: event pages, registration forms, marketing emails, confirmation messages, social share cards, and ROI dashboards sprung into action. It's no small task, but you followed your guests' experience to make sure event marketing materials met them at every touchpoint of their journey — and we commend you for that.
In 2019, our product team took note. Splash launched its revamped navigation to help you move faster, drive better engagement, and get more teammates on board with easy-to-use templates.
Highlights of the refreshed navigation:
• The dynamic left sidebar updates to event- or program-level settings based on what you're working on.
• Handle event-level settings from the Event Settings tab.
• Access and manage account information and the design mode with ease.
Check out our complete update for all the nitty-gritty nav details.
When your mantra is, "Get people in the room," the perfect invitation is an absolute requirement. Whether you started with an email template or customized from the ground up, you nailed the hook, applied colors and fonts to match your brand, and got invites out the door with room to breathe.
Invitations should be compelling — they're also your opportunity to collect valuable guest information through a personalized registration form. This year, we launched a new version of the Splash form builder to optimize your event from your guests' very first touch.
Highlights of the new form builder:
• Dynamic forms use conditional logic to display the right set of questions for the right guests.
• Your own question library empowers you to create invitations with go-to questions in no time.
• Advanced styling options help you match your brand exactly.
When you're looking to pack a room, you're looking for the right invitation experience. Check out Splash's form builder documentation to dive in.
3. You collected 10.7 million RSVPs — including those custom responses — and kept registration data accurate across systems.
Here's the thing: An invite is only worth its weight in opens if it converts. Good thing Splash invites generated almost 11 million RSVPs this year.
What to do with that RSVP information? Our product team focused on what happens to your registration data in and outside of Splash in 2019 — that is, we made sure your event data bidirectionally syncs with your CRM and marketing automation systems. Splash integrates with Salesforce, Slack, Eloqua, and more — and this year, we gave our Marketo integration a major upgrade.
Highlights of the Marketo integration:
• Sync key guest data, like lead scores and customer status, between Marketo and Splash.
• Empower your team to make better decisions by giving sales and customer teams insight into funnel activity.
• Measure ROI across marketing channels, including event marketing efforts.
Check out the enhanced Marketo integration announcement to better understand how this integration will help you meet your revenue goals and scale your programs.
Here's the other thing: Registrations are important, but not as important as people actually showing up to your event. And we know that guests showed up, because at least 2.4 million of them used Splash to check in.
It might be because the Splash mobile app is available on iOS and Android, or it might be because swiping left to right to send registration data to your CRM and marketing automation systems is especially pleasing, but the takeaway is that you checked someone in with Splash — or they checked themselves in via kiosk mode — and that's a smart move.
This year, we focused on ensuring that our iOS and Android apps have the same set of features to help you run on-site like a pro. Android highlights include:
• The new home screen displays all your events in one place.
• Swipe to check in and sync data with CRM and marketing automation systems.
• Register walk-ins with a tap and enable self-registration to let guests check themselves in.
• We built in offline support to handle walk-in registrations and check-ins.
Check out our blog post for all the improvements we brought to Android this year.
Want to sell out your event? Of course. That's why you use an event marketing platform that enables registration and ticket sales to be part of the same flow. You determined capacity like a champ, set a price, and raked in the dough.
With literal money on the table, we'll never leave you stranded at the ticket counter. In 2019, we rolled out an integration with Stripe to decrease the time to payout — and don't we all want that?
Highlights of the new Stripe integration:
• You have complete control over ticket funds between Splash and Stripe.
• Activate 24/7 daily payouts backed by Stripe, the leader in online payment processing, dispute resolution, fraud security, and revenue reports.
• Incur lower fees as an event host using Stripe.
This is lucrative stuff, so check out our Stripe Guide to take full advantage.
Is that a little dust on your shoulder? You can brush it off — we won't judge. This has been a big year for event marketing, and we collected the Splash pages to prove it. As you look into 2020, consider what would make your life even better as an event marketer, and give us your ideas as we define the product roadmap. We're all ears.
Stay up to date with all our product news by subscribing to Release Notes.
Piper is the Senior Product Marketing Manager at Splash. His goal is to shine a light on new product functionality and help the world understand what's next in event marketing. He brings a love of analytics to his work from a previous life at Tableau, and a deep fixation on ROI to every piece of content he slots into your funnel. Piper is a backpacking fiend, playlist hobbyist, and dreams in data visualizations.
