The last thing you want is a reminder email that feels overwhelming or confusing — which could make people stop reading right in their tracks. First and foremost, make sure you include all of your event’s key details (like date, time, and location), and don't overcrowd it with too much information.
If it’s a reminder email closer to the day-of, also think about including any relevant information about the venue (parking, entrances, etc.), what to bring, or who to ask for at the door.
Here's any example of a reminder email we sent the day before a happy hour event: