The smartest marketers are courting millennials through experiential marketing. From branded activations at music festivals, to seasonal pop-up shops—savvy brands understand the crucial link between events and brand loyalty.
But what do millennials think about brand events? What do they love, what do they hate, what have they come to expect before, during and after they’re over? Last December, we surveyed 785 millennials across the globe and here’s what they had to say.